Take 16 talented cake-artists, 6 months and an exciting and colourful theme. Mix them all together to produce one breath-taking edible installation for The Cake and Bake Show, Manchester 2014.
The CakeBomb management team brought together some of the cake industry’s leading sugarcraft talents and conceived, controlled and co-ordinated this ambitious project entirely via the internet.
The team were located throughout the United Kingdom, as well as in the United States, but were able to plan and prepare the jungle by communicating online.
WHY THE JUNGLE?
By brainstorming ideas, the theme of an Indian Jungle won through. The potential for creating varied foliage, flowers and animals in this theme produced a lot of enthusiasm from our artists, but the additional prospect of including bright patterns and interesting architectural features was also particularly exciting.
Sketches and mood boards gave the team a general direction in which to plan so that tasks and budgets could be allocated and, from there on, the CakeBomb jungle was full-steam ahead!
Each member of this particularly unified team brought to the project their own skills and talents and also a willingness to share their particular expertise with the others. In addition to creating at least one feature piece of their own, each artist contributed flowers and foliage in large quantities to ensure the surroundings were as impressive as the animals and features. The walls, the tiles, the dirt and the insects and grubs: all edible and all part of the jungle experience.
COLLABORATION BY COMMUNICATION
The CakeBomb Jungle has been a fantastic collaboration which could not have been conceived of before the internet. Most of the 16-strong team had not even met in person until the set-up for the show itself. The internet has enabled the team to plan to the most minute detail and the final execution was down to the military-style planning that such an event requires.
Is this the birth of a new form of cake art, we think so!